Designer &
Illustrator.

I'm Lily McGrain — a Boulder-based creative. I work at Consume and Create, as a Designer where I work on various branding projects with clients such as Live Nation & New Belgium Brewing.

I also love to make silly, sweet greeting cards in my free time.

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Brand identity

Norrland Studio

Placeholder copy — a rebrand for an independent furniture studio, spanning identity, packaging, and a modular signage system.

Editorial & print

Field Notes Quarterly

Placeholder copy — art direction and layout system for a print journal focused on land and craft.

Product & UI

Almanac App

Placeholder copy — end-to-end product design for a slow-living planning app, from onboarding through daily use.

Mantra Tea brand concept
Conceptual Brand & Packaging

Mantra Tea

A mindful tea and wellness brand concept, with mantras curated to each drinker's spirituality and goals.

View project →

Something's brewing

Designer &
Illustrator.

I'm Lily McGrain — a Boulder-based creative. I work at Consume and Create, as a Designer where I work on various branding projects with clients such as Live Nation & New Belgium Brewing.

I also love to make silly, sweet greeting cards in my free time.

Lily McGrain smiling, hands in her hair

Greeting Cards

Original artwork, printed as a card — envelope included, ready to send.

Something's brewing

Conceptual Brand & Packaging

Mantra Tea

Mantra Tea mug

A concept for a mindful tea and wellness brand, Mantra Tea, that could be sold in Whole Foods or boutique stores.

The vision includes individual mantras that will be attached per tea bag, curated to match the consumer's spirituality and personal goals. The snake is a symbol of love, health, wisdom and medicine, thus making its persistent appearance.

The mission is to leave the consumer feeling soothed, fulfilled and inspired after each cupful.

The insight is that there are no tea/beverage brands curated to one's taste and personal goals.

Design Collateral

Mantra Tea design collateral Mantra Tea design collateral Mantra Tea design collateral Mantra Tea design collateral

Packaging

Mantra Tea packaging Mantra Tea packaging

Merch

Mantra Tea merch Mantra Tea merch Mantra Tea merch Mantra Tea merch